News & Events

Jun 29, 2017

Total Guest Rating - GGB Magazine

How do you evaluate the non-gaming spend of your customers?

Gaming and non-gaming realms reflect the urge to merge. Their shared world stimulates earnings, enhances the operator’s menu and may, collectively, enlarge the mega-resort revenue pie.

The tandem thrives by revealing multi-faceted, reward-worthy customers, like conventioneers who gamble or players whose betting history warrants hotel-tier, restaurant and entertainment discounts.

Some companies approach operators with products addressing one side of the equation. Some target both. Their overall efforts reflect a reality operators increasingly grasp. The big picture should not highlight gaming versus non-gaming spend. It ought to blend both.

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