Frictionless Hotels: Enabling the Omni-Experience
Technology spending and allocations reset as hoteliers put laser focus on driving direct reservations through customer analytics
ANNUAL RESEARCH INCLUDES:
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Hotels reveal detailed IT budgets, business drivers and allocations PAGE 4
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Top challenges, focus areas and technology strategies for 2017 PAGE 12
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Guest-facing and property upgrades and rollouts, plus payment security, big data and cloud strategic focus areas PAGE 20
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PLUS: How hotels are creating an omni-experience for guests PAGE 20
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