Jun 29, 2017 Total Guest Rating - GGB Magazine How do you evaluate the non-gaming spend of your customers? Gaming and non-gaming realms reflect the urge to merge. Their shared world stimulates earnings, enhances the operator’s menu and may, collectively, enlarge the mega-resort revenue pie. The tandem thrives by revealing multi-faceted, reward-worthy customers, like conventioneers who gamble or players whose betting history warrants hotel-tier, restaurant and entertainment discounts. Some companies approach operators with products addressing one side of the equation. Some target both. Their overall efforts reflect a reality operators increasingly grasp. The big picture should not highlight gaming versus non-gaming spend. It ought to blend both. CLICK HERE TO READ THE FULL ARTICLE
