Improving digital customer engagement has become the top priority for restaurant operators. Consider this: For the first time in 10 years, such enhancement unseated improving efficiency as the top strategic goal among respondents to Hospitality Technology’s 2017 Restaurant Technology Study. Statistics indicate that providing diners with digital experiences and capabilities — including digital ordering — will become an increasingly important point of differentiation for restaurants.
The three biggest advantages of digital ordering are easier order placement for customers, speed, and accuracy. To maximize these advantages, remote orders must be funneled through the POS system and to the kitchen in the same way as phone and counter orders. Additionally, the digital order acceptance solution must integrate with the KDS. Without such integration, food production efficiencies, order dispatch effectiveness, and speed of delivery will all be compromised.
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