In part one of this two-part series, we established that the guest’s dining experience begins well before he or she ever enters a restaurant. The actual dining is not in itself the beginning, it begins when they’re perusing their dining options. It’s an experience that’s deeply rooted in culture, and with the advent of technology, it’s become an opportunity for restaurants to offer a caliber of guest service that provides for a more complete, perhaps even unique, dining experience. An appreciation of the guest’s decision lifecycle enables restaurants to provide personalized service, enhances the overall experience, in turn affecting the guest’s future decisions.
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