People have so much choice and control today. A personal digital device guides their behavior and helps people interact with the rest of world. The speed at which this changes is staggering. People have grown accustomed to having variety in many aspects of day-to-day life. From a guest service perspective, they’ll want that same freedom and flexibility when it comes to their decision-making and on-prop-erty experience. They want choices. They want control when planning a birthday or anniversary dinner, when booking services or activities, booking a room, checking in or out, providing feedback and everything else that’s part of their journey.
With such a high degree of choice from which to select, how do you get more guests to decide on your property? Simple - by con-tinuing to give them more innovative, even unprecedented, levels of choice and control.
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