Casino Style - A GGB Publication
Finding the true value of a customer means recognizing all he or she spends—by using the data that’s already there.
Casino operators have long known their best customers. Casino industry hoteliers, not so much.
Marketing professionals in the slot department and, to a lesser extent, the pit, have relied on data for decades to determine who their most valuable customers are, what they like, and how to transform all that information into repeat business through comps.
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