A secure payment processing solution that provides access to validated P2PE, EMV payment gateways. Secure guest confidence and reduce your risk of data loss. Agilysys is a participant of the PCI Security Standards Council.
Thanks to next-generation analytics, the data for determining the right amenities for each guest is now at your fingertips, so you can create a profitable loyalty initiative. And target each guest with personalized marketing offers for campaigns you design.
Optimize seating regardless of your venue. From restaurants to cabanas, stadiums, and gaming tables, let your guests choose their preferred seats while you optimize space usage and maintain social distancing.
Manage the activities for any size property – from boutique and independent locations, to large resorts. Agilysys’ activity scheduling solutions are designed to improve staff communication and data-sharing, so you can focus on exceeding guest expectations.
An in-depth collection of product information and datasheets. Read about the latest in hospitality technology features designed to solve the challenges faced by hospitality professionals around the globe.
Study Highlights Sustained Value of Loyalty Programs and Direct Bookings
May 18, 2019
Rewards and loyalty programs remain prevalent within the hospitality industry, and for good reason. Guests are loyal to hotel brands they can trust, demonstrate consistent value, and customize an experience both while on property and in between stays.
Recent research from Kalibri Labs uncovers the advantages of direct bookings as an important attribute of loyalty programs. The latest report shows how trends in bookings and guest acquisition have evolved since 2016, with loyalty program members making up the largest client base for brand name hotels in the United States. These hotel and resort chains experienced a 25% growth in their loyalty base, from 2015 to 2016, with the latter coinciding with the timeframe that ‘book direct’ programs first launched.
The study also showed hotel websites have increased at the same rate or higher than online travel agencies (OTAs). Reservations made directly with hotel sites via loyalty programs had steady growth over OTA bookings, which helped the industry cut costs associated with the guest acquisition. Not only does direct booking provide properties with an economic advantage by enticing repeat visits without having to pay OTA fees, but they also lead to a more personalized experience than they would get from third-party sites, creating a more immediate connection to the properties.
Guest-centric membership programs clearly hold a lot of value, especially when used strategically. For example, offering a free massage at the hotel spa to a loyal business traveler who would not typically have time to enjoy it might not be as strategic as an offer to a loyal hotel guest traveling for pleasure. Resorts can tailor offerings based on guest data.