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WHAT'S THE BUZZ IN HOSPITALITY?

The Mobile Path to a Redefined Guest Relationship: Are You On It?

Apr 15,2019

For most people, travel is an opportunity for a change of scenery. Fortunately, mobile technology has come a long way in giving them more lodging choices while providing resorts more opportunities to capture customers just as they’re starting their travel plans.

The importance of mobility should not be underestimated. It’s increasingly an essential part of the guest journey with 60% of travel-related searches being initiated a mobile device. As consumers begin their search and selection journeys, resort strategies should reflect this shift in behavior, with a strategic marketing focus on capturing the guest’s stay.

But mobile bookings are just the beginning. The trend continues according to a recent report, with smartphones being the preferred device for 86% of dining searches, and 76% of attractions, or “things to do”, searches. Mobility can also help optimize resort sales of ancillary products and services. Forward-thinking resorts should be laying down the foundation to help increase guest wallet share.

The future of hospitality is all about using technology to strengthen guest relationships and improve experiences while making the day-to-day operations more efficient. Mobile solutions built from the ground up with open API technology are in better position to scale and prepare to adopt future innovation. And mobile technology enables resorts to better capture and cater to guests while growing their businesses.

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