How to Attract, Convert, and Delight Guests in a Digital-First World
Let’s face it: your guests are living online—and if your hotel isn’t showing up where they are, someone else is. Whether you’re a boutique hotel, large resort, or property management company overseeing multiple sites, strong digital marketing isn’t a luxury. It’s a necessity.
But digital marketing isn’t just running a few ads or posting pool photos on Instagram. It’s about building a strategy that speaks to the right people at the right time—with the right message.
So how do you get there?
A winning strategy is made of many parts, but the good news is, you don’t need a massive budget to compete. Here are the core pillars to focus on:
1. A High-Performing, Mobile-Friendly Website
Your website is your digital front desk. If it’s slow, outdated, or hard to use on mobile, you’re losing bookings before they begin.
Make sure it includes:
2. Search Engine Optimization (SEO)
SEO helps potential guests find you when they search “hotels near [your city]” or “best family resorts in [region].”
To improve your search rankings:
3. Paid Ads (But Smartly)
Google Ads and Meta Ads can drive high-intent traffic—but only if they’re targeted.
Try:
4. Email Marketing (Yes, It Still Works)
Email marketing isn’t just for big chains. Even a small, well-timed campaign can bring in repeat bookings and drive loyalty.
Ideas to try:
5. Social Media That Connects
Guests want more than just pretty pictures—they want personality, value, and interaction.
Your social strategy should include:
6. Reputation Management
Guests check reviews before booking—always. Responding to feedback (positive and negative) builds trust and credibility.
Best practices:
Digital marketing can be powerful—but also costly if done wrong. Watch out for these common missteps:
You don’t have to do everything manually. There are tools that help automate and enhance your efforts:
If you’re using a platform like Agilysys, you may already have some of this tech built in or easily integrated—making it easier to coordinate your marketing with real-time availability, pricing, and guest preferences.
Key Takeaways
Want to drive more direct bookings and deliver digital experiences that convert?
Agilysys offers integrated solutions that connect your marketing, operations, and guest data—so you can Go Beyond with confidence.
Agilysys is more than a software vendor—we’re your partner in driving long‑term value and memorable guest moments.
Call us at 800 327 7088
Email us at Sales@agilysys.com
Visit us at https://www.agilysys.com/
