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WHAT'S THE BUZZ IN HOSPITALITY?

Boutique Hotels are Innovating the Guest Experience

Jul 25,2018

Ask any guest what they’re looking for in a boutique hotel experience and often the answer is a one-of-a-kind atmosphere with exquisite dining or amenities, and personalized service. Sometimes this means adopting technology that supports automation. Using the right technology, a lot of the time-consuming administrative work can be automated and free up staff to focus on guests instead. However, many fear the transition period associated with updating their property management systems. Fortunately, there are a multitude of options. More properties choose a cloud-based solution with a much smoother implementation process. With easy deployment, properties are reaping the benefits of innovative solutions much faster. Every property is unique, so today we highlight three that have implemented a new property management solution, each achieving different, yet valuable results. Ocean Park Inn – Focusing on the Guest Lifecycle This 72-room boutique hotel in San Diego is an ideal location right on the Pacific Beach Boardwalk. The management team wanted to address the entire guest lifecycle and allow staff to deliver a more personalized guest experience. With a guest-centric property management system they found just that. Along with integrated analytics to accurately forecast guest demand, Ocean Park Inn has been able to increase revenue, reduce operating costs and strengthen guest connections. “We strive for excellence in guest service, so we wanted technology that would facilitate and enhance the guest experience from check-in through check-out
  • President and CEO of Ocean Park Inn
Portlander Inn – Enjoying a Seamless Transition The Portlander Inn’s convenient location combined with their free shuttles around Portland allows guests to thoroughly explore the area. The management team was looking for an innovative solution to help them better understand guest needs while hoping for a fast implementation process. Their final choice of property management system was based on ease of implementation, guest-centric functionality and the ability to drive competitive advantage. The implementation of a new, state-of-the-art PMS allows them to connect more closely with guests. The easy deployment with intuitive training made their transition seamless. Blockade Runner – Prioritizing Personalized Service A classic boutique resort in Wrightsville Beach, North Carolina, this family-owned property was founded in 1964 and is well-known for its breath-taking location and exquisite guest service. After implementing an integrated solution, Blockade Runner is now able to have a full view of every guest’s profile, learning more about their expectations and preferences with each visit. The resort has significantly increased their revenue by leveraging PMS data to expand the use of the guest dollars while providing a truly personalized experience. With the intuitive training, the Blockade Runner staff was quickly able to come up to speed, keeping the resort guests satisfied.

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