News & Events

Apr 25, 2017

Frictionless Hotels Through Omni-Engagement

Frictionless Hotels Through Omni-EngagementFROM PRE- TO POST-STAY, HOW HOTELS CAN BENEFIT FROM ENABLING SEAMLESS EXPERIENCES | By Leslie Lang, Contributing Editor, Additional reporting by Lisa Terry

HOTELS RECOGNIZE that omni-engagement is key to enhanced customer experience and seamless operations. Using technology to engage guests from pre-stay, during and while they are on-site to check-out and beyond, requires thoughtful investment. In this Business Solution Brief, HT highlights five ways that investments in frictionless experiences pay dividends.

Issue: Data Blindspots 
Solution: When guests book through an OTA or other booking service, hotels don’t always receive complete information such as phone numbers and email ad-dresses, which can hamstring hotels looking to gener-ate repeat and direct bookings.

“It’s an issue hotels are still working on figuring out,” says Noah Lemaich, head concierge of Sixty Hotels ( Without the ability to interact with a guest before arrival, he notes, nor add them to your database, the hotel starts out already behind. 

Read the full article

Upcoming Events

Native Nation Events

Native Nation Annual General Managers Exchange 2017
Feb. 13-14, 2017
La Jolla, CA


March 24-27, 2020
San Diego Convention Center
San Diego, CA