Mining the wealth of data that is available to hotels is both an art and a science. Analytics requires looking at historical and current intelligence combined with a dash of reading tea leaves to make smart decisions. With a combination of machine learning, predictive analytics and human intelligence, smart analytics requires nimble strategies and technology to empower staff to make service and operational improvements based on customer and business intelligence. In this executive roundtable, experts discuss what hotels can do to avoid mishandling and missing the benefits of available data.
In this article, HT talks to Michael Blake, CEO, Hospitality Technology Next Generation (HTNG) and Jim Walker, SVP of Global Revenue, Agilysys.
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