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WHAT'S THE BUZZ IN HOSPITALITY?

Omnichannel: The Future of Guest Engagement and Experience

Dec 19, 2019


Multi- and omnichannel approaches differ in that the latter puts guests at the center to ensure an entirely consistent, unified experience at every touchpoint as opposed to merely enabling the individual touchpoints. Or if you prefer, think of it this way: multi-channel includes many, while omnichannel includes all.

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