A secure payment processing solution that provides access to validated P2PE, EMV payment gateways. Secure guest confidence and reduce your risk of data loss. Agilysys is a participant of the PCI Security Standards Council.
Thanks to next-generation analytics, the data for determining the right amenities for each guest is now at your fingertips, so you can create a profitable loyalty initiative. And target each guest with personalized marketing offers for campaigns you design.
Optimize seating regardless of your venue. From restaurants to cabanas, stadiums, and gaming tables, let your guests choose their preferred seats while you optimize space usage and maintain social distancing.
Manage the activities for any size property – from boutique and independent locations, to large resorts. Agilysys’ activity scheduling solutions are designed to improve staff communication and data-sharing, so you can focus on exceeding guest expectations.
An in-depth collection of product information and datasheets. Read about the latest in hospitality technology features designed to solve the challenges faced by hospitality professionals around the globe.
US Hotel Sector in Growth Mode – 3 Practices to Keep the Momentum
Nov 16, 2018
The hotel sector experiences ups and downs like any other industry. If unprepared, even a subtle change in the market can affect a property’s ability to respond to guest trends. Recent research tells us the industry regularly cycles through peak, contraction, trough and expansion periods. There has been strong growth in the last several years and as the industry continues to flourish, many properties are reaching record-breaking occupancy levels. With this growth, hotel operators are finding inventive ways to attract new visitors. Guest loyalty is key for operators to maintain this growth. Loyalty helps sustain the business during periods of contraction. Today, we highlight three business practices known to generate guest loyalty.
Connect with Guests
One factor proven to positively influence loyalty is creating personal guest connections. Properties using integrated technology and an intelligent PMS to gather data about their guests have a significant competitive advantage in creating these personal connections. Guest profile data and individual preferences enable staff to tailor services that resonate with guests on an individual level. The front desk agent personalizes guest greetings and accommodates known preferences such as room type, location, activities, amenities and dining choices. Making guests feel more at home while travelling is often enough incentive to encourage a return visit the next time they’re in the area.
Younger generations are making important contributions to the rapid growth in hospitality. Operators have an excellent opportunity to establish lasting relationships with guests who may have decades of travel ahead of them. Catering to the needs and expectations of all guest populations is made easier with technology. For example, hotels have added AI (Artificial Intelligence) such as Amazon’s Alexa and Google Home assistants to guest rooms. This provides conveniences such as local attractions and eatery recommendations without having to wait in line at the front desk or call the concierge for assistance.
Encourage Return Visits
Growing and maintaining loyalty can be challenging and even frustrating for operators who spend time creating offers to attract guests but yield little or no results. In fact, cracking the code to guest loyalty can be so complicated that some operators are relying on AI. Intelligent marketing solutions curates offers and incentives that automatically change depending on the guest’s action, or lack of action. This marketing automation significantly increases conversion rates. Using intelligent marketing solutions to get insights into exactly what returning guests want during their stay is a no-brainer.