3 Guest Behaviors that Define Hospitality Technology

The global hospitality market is in an adjustment period – a period of unprecedented change. According to recent research, the number of international travelers is expected to grow nearly two-fold by 2036. As the travel market expands, so too will the demands of hospitality markets everywhere.

Accommodating for the anticipated growth, today we share a handful of the top hospitality technology strategies, and why each is worth consideration:

1. The increased use of mobile devices has prompted investments in technology that enhance guest convenience. Digital engagement for smartphone check-in, SMS messaging, and mobile room keys will only increase in demand through 2020. More than 50% of hotels and resorts have implemented or have plans to implement these and other mobile and self-serve technologies.
2. Expectations for fast Wi-Fi extends location services for guests with the added benefit of mobilizing staff for increased guest interaction. To meet current demand and to plan for future expansion, roughly 70% of hotels and resorts worldwide have implemented or are planning to implement more reliable wireless access.

3. In exchange for priority service, customized offers and loyalty rewards, a majority of guests are willing to share personal information, such as gender, age, and email address. Personalized guest service is a top driver for the future of hospitality technology. More than 70% of hotels and resorts have plans to use or are already using guest data analytics to identify individual preferences and create highly-customized perks.

Advances in technology will be met with guests who place still higher demands on their hospitality experiences. Mobility, self-service, and data analytics underpin the future of hospitality technology.