News & Events

Jun 22, 2018

Creating and Managing a Single View of the Guest

Not long ago, the only data that resorts collected were guest’s names and emails. Today, the hospitality industry is much more interested in big data and its impact on the guest experience. Most hotels and resorts have begun collecting unstructured data from both traditional and electronic sources. But creating and managing a single view of the guest requires more data, and a shift in focus.

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